Two (or more) people walking together, wearing the same T-shirt: a sudden, irrevocable shift from singular to plural, from individual to team. As far back as the early 1980s when the T-shirt overstepped its utilitarian function to become a vehicle for self-expression, when logos, all manner of clever (or not-so-clever) slogans, jokes, puns, monograms and ciphers came to grace the T-shirt’s front, the T-shirt has become an advertisement for ‘individuality’. The breast has become a billboard. This is me! This is what I like! This is what I stand for! This is what I buy! – the T-shirt has become the ultimate vehicle for the repackaging of the self in the form of commercial messaging. But when that message is repeated, when it’s shared by two people standing or walking in proximity, the T-shirt no longer speaks to individuality but to membership – in a team, a company, a group – and therefore, a sign of participation, of obligation, of work. The individual is subsumed by the group to which she owes her allegiance and, it would seem, her T-shirt.