The discount produce market on the corner below the subway. When I’m waiting for my train on the elevated platform I have a bird’s eye view of comings and goings at the market. I’ve occasionally shopped at this place, and know that it’s remarkably cheap; but this cheapness comes at the price of quality, for almost without exception, every time I’ve purchased fruit or vegetables there my produce hasn’t made it to the next day. I can only assume, therefore, that the store specializes in about-to-expire produce that they sell at a steep discount, and in order to make these questionable wares appealing, they rely on eye-catching displays. Merchandise is brought in and out via a van parked on the corner, and a couple of employees are constantly at work changing out the wares, upgrading and sorting the produce. This works to draw in pedestrian traffic: people peruse the displays, check prices and hold up the odd head of lettuce, avocado or carton of blueberries to check for ripeness. The deals seem to good to pass up at first; but after closer inspection the head of lettuce turns out to be wilted, the avocado is dented, the blueberries reveal fuzzy growth on the underside of the carton. The curious pedestrian moves on, someone else takes their place, and the process is repeated. Occasionally someone is won over and goes inside to make a purchase, but chances are they won’t be back the next day… The store is a constant, revolving door of curiosity, desire and disappointment.


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